Holiday Guide 2021

Examples of the Holiday Guide 2021 WIP. This site was challenging in that it was straddling the cusp of the development of a new design system and ecommerce function, and so I had to design for 2 outcomes, one for the new system and one on the prior system. Both needed to be tailored to a different CMS and functionality, but still maintain a clean and consistent look that reflected whichever system we would launch with.

Here you can see the site in the middle of blocking out sections and filling the wires in, during which time structure could still be rearranged and adjusted.